Peached Toilet Paper — Lucky & Son

Peached

Founded by Tyrone and Kellie Peachey, Peached is toilet paper with purpose, celebrating Indigenous art and giving back to community with every roll.

I worked across brand strategy, identity design, packaging, and art direction creating a vibrant identity that heroes Indigenous artists and proudly donates 50% of profits to Indigenous charities.

Shop now at peachedtp.com.au!

For the branding, I customised the UT Boldnese font with softened, curved edges to give it a more playful, approachable feel. The colour palette was designed to be bold yet flexible, adapting to complement the unique work of each featured Indigenous artist.

We let the tone of voice lead the way with the box design, championing the powerful voices and stories of Indigenous communities. To create the icon, I collaborated with our debut artist Mulganai (meaning morning star or guiding light), the creative name of proud Kaanju, Kuku Ya’u and Girramay woman Emma Hollingsworth, and developed a brand pattern inspired by her original dot painting design. This pattern now forms a key part of the brand identity, appearing within the logo and across the top of the cartons.