Honest Graze
Founded by James Granieri, Honest Graze is changing the way Aussie families eat with real, healthy food that’s affordable and delicious. I worked across naming, brand strategy, packaging and web design, alongside illustrator Alexander Mostov.
With products made from scratch using minimal ingredients, we knew this brand had to feel down-to-earth, inviting and unique. Using bold graphic shapes and an unexpected colour palette, the packaging system works across various SKUs, and focuses on simple type and illustration to leave the focus on the honest produce inside.
